Besides the conventional North America, UK and UAE markets, the film also tapped into relatively newer markets like Chile in South America, and all the way to Greece, Czech Republic, Hungary, Malta, Croatia, Estonia, Latvia in Europe, a first for a Bollywood Film.<br> <br>The film released in 22 countries in Europe alone and in over 50 countries worlwide, garnering a welcoming response not only from the Indian diaspora but audiences internationally. Countries such as Japan and Malta also held multiple screenings of the film.<br> <br>In fact, Microsoft Corporation co-founder Bill Gates had lauded the effort and mentioned the movie in a tweet, pointing out how “a Bollywood romance about a newly wed couple educated audiences about India’s sanitation challenge”.<br> <br>”Toilet – Ek Prem Katha” released in mainland China in Mandarin as “Toilet Hero” earlier this month in over 12,000 screens. The film debuted at the top spot in its opening week at the Chinese box office, and since June 8, it has already grossed over Rs 100 crore in the Chinese market alone.<br> <br>”The film is expected to run for another few weeks in China and we are on track to gross nearly as much there as we did in India,” Sarkar said.<br> <br>The film’s success beyond Indian borders, he felt, typified how the subject of women’s empowerment is universal and relevant across national and cultural boundaries.<br> <br>Now, the film is exploring newer markets and opportunities in Hong Kong and other South East Asian countries.
–IANS<br>rb/vm
Source: IANS
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